Air pollution, an invisible threat, is now a global health crisis, highlighting an urgent need for effective protection.
On roads, in tunnels, and behind vehicles, motorcyclists face up to 100 times greater exposure to harmful air pollutants than other road users, including pedestrians and cyclists.
Climate change is intensifying and prolonging pollen seasons, worsening allergies and respiratory health issues for riders.
The motorcycle helmet industry is a global, growing market, yet products have remained largely unchanged, lacking advancements in technology, design, and digital integration. This presents a powerful opportunity to lead meaningful innovation.
